David Somerfleck

Summary

Experienced digital marketing project manager with 15+ years of strategic expertise in the creation, promotion, and sales of B2B and consumer products and services, with a specialty in content marketing and web.

Wicked ability to write, edit, multi-task, and apply traditional marketing methodology to new marketing technology

 

Computer Skills

Languages

  • HTML5 100%
  • CSS3 95%
  • JavaScript 78%
  • PHP 73%
  • SQL Server 75%
  • XSLT 90%
  • Node JS 70%

Web

  • WordPress 100%
  • Joomla 95%
  • Drupal 75%
  • Salesforce 73%
  • Wavemaker 75%
  • Infusionsoft 90%
  • Hubspot 70%
  • Google Analytics 95%

Mail

  • MailChimp 100%
  • Constant Contact 95%
  • Drip Mail 75%
  • Vertical Response 73%
  • iContact 75%

Digital Marketing Agency Owner

2010 –

Sudden Impact Web Design, LLC – Denver, CO, North Fort Myers, FL

Digital marketing agency owner, providing customized return on investment promotional and business management services to small-to-medium sized businesses both locally and across the globe

Services provided include (but are not limited to):

  • SEO
  • Mobile Application Development
  • Social Media Marketing
  • Content Marketing
  • Copy writing, Editing
  • YouTube, Google Adwords, LinkedIn, Facebook, Twitter Advertising & Account Management
  • Customer Relationship Management Software
  • WordPress and other Content Management System development, training, selection
  • eCommerce / Online Shopping / Payment Processing
  • Process Automation, Process Audits & Consolidation
  • Software Development
  • General Marketing
  • Branding
  • Messaging
  • Web Design & Development

Digital Marketing Project Manager

2009 – 2017

Factory Design Labs – Denver, CO

Front end developer, UX/UI designer, copywriter/editor tasked with overseeing day-to-day operations of project teams, distributing workloads evenly amongst staff and making sure motivation and performance levels are maintained.

• Helped to drive online media campaign conceptualization, creative execution, planning and testing as well as cohesive integration with cross-channel marketing (email, social, events), campaign efforts
• Coordinated testing strategy and calendar across the campaign life cycle optimizing the offer, targeted messaging and landing pages
• Worked closely with Brand and Customer Marketing Managers, as well as sales and product teams to define campaign objectives and measurement KPIs as well as campaign positioning and messaging
• Produced customer content including front end web development, SEO audits, UX/UI design, knowledge base articles, updates, installations, setups, FTP systems, plugin selection and troubleshooting, webinars, white papers, eBooks, etc.
• Reviewed project budgets and resolved discrepancies, requirements gathering, oversaw project teams and client deliverables
• Created a more efficient Kanban project tracking system by working with the project management software developer that increased transparency on projects in the system and led to 35% faster delivery times; virtually eliminated defects found during QA
• Wrote and edited content for many white papers, websites, Q&As, Knowledge Base sections, training manuals, style guides, some correspondence, some presentations
• Web development, SEO, social media integration in coordination with Team Leads

Senior Administrator

2008 – 2009

Concorde Career College – Aurora, CO

• Managed and instructed adult GED program
• Audited transcripts in coordination with Registrar
• Organized graduation ceremonies, enrollment events, and health fair activities with Academic Dean and Campus President
• Streamlined and rebuilt on-site academic library and created digital library, implementing a purchasing budget in coordination with corporate
• Organized and oversaw campus tutoring program development, scheduling, staffing
• Provided student and staff training programs through 3rd party suppliers and in-house development; topics on Microsoft Office Suite programs, office technologies, automation, internet research, composition, orchestrating post-graduation vocational placement
• Evening campus manager, responsible for substitution, operations

 

Adjunct Journalism Professor

2008 – 2009

Metropolitan State College of Denver – Denver, CO

• Instructed Introduction to Journalism course, covering critical analysis of media reporting and coverage techniques, composition, editing, media dissemination. Created course wiki for students.

Journalist Fort Myers FL

My tenure teaching at Metro State College

Branding Manager

2002 – 2008

Stratton Jacobs Creative – W. Palm Beach, FL

  • Planned, developed and directed marketing efforts to increase value and performance of specific brand, service or product, focusing on developing P&L statements, image and positioning compared to larger or more mobile competitors.
  • Analyzed how brands positioned in the market and crystallizing targeted consumers insights
  • Taking brand ownership and providing the guidance, mission, goals and strategies to match up to translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Led creative development, establishing performance specifications, cost and price parameters, market applications and sales estimates
  • Measured and reported performance of all marketing campaigns, and assessed against goals (ROI and KPIs)
  • Monitored market trends, researched consumer markets and competitor activities to identify opportunities and key issues
  • Oversaw marketing and advertising activities to ensure consistency with product line strategy
  • Monitored product distribution and consumer reactions
  • Anticipated bottlenecks in development
  • Brainstormed new and innovative growth strategies

 

Freelance Writer

2002 – 2004

Various – Southwest Region, FL

• Research, writing, editing news content for online news aggregate website Palms West Press
• Interviewing respondents, disseminating information, preparing and re-writing content for publication
• Website development, programming and coding to assist in site layout and implementation

Gulfshore Business
Fox Reality

Marketing Content Manager

1998 – 2002

Whitney Information Network – Cape Coral, FL

 

  • Writing and editing marketing collateral and content, encompassing white papers, ebooks, hardcover books, course content and related support materials, commercial content, newspaper advertising full page spread and half-page spreads, infomercial content, corporate correspondence, training resources, public engagement pieces
  • Hiring and firing freelance writers, editors, graphic designers, in order to facilitate production of multiple media campaigns across print, radio, television advertising campaigns; creating online and print courses, textbooks, white papers, research, presentations, giveaways, evergreen content
  • Assisted with editing of copy for various sales material, ad copy, inserts, brochures, bonus reports, fliers, package inserts, articles, newsletters, email blasts, voice broadcasting campaigns, radio spots, television broadcasts, openings, correspondence, educational course content, books, reports, web site content, packaging and direct mail
  • Managed corporate sales performance reporting, streamlining competitive media comparison metrics
  • Assisted in off-site speaking engagements, site layout, educational seminar creation and preparation/design

Volunteer

  • Organized and directed monthly meetup group that was sponsored and promoted by the WordPress Foundation, helping new developers work more efficiently with WordPress and its various plugins and themes and with basic programming needs
  • Working with local groups and small business owners to help facilitate greater understanding of internet marketing, SEO, and WordPress as a means by which to promote business and market and resolve business needs
  • Onboarding new programmers and developers who wish to participate within the WordPress community or get involved with local WordCamps
  • Presenting regular informational workshops to local Chambers and business organizations promoting WordPress, explaining its purposes and uses, while concurrently cultivating sales leads and referrals

The WordPress Foundation | Denver, CO | 2015 – 2016

Volunteer

  • Presented live 5-hour WordPress training bootcamp to local area non-profit managers and administrators, which was also video-taped for future reference, sales, and promotion

Open Media Foundation | Denver, CO | 20014

Volunteer

  • Small business mentoring through SCORE, a division of the US Small Business Administration. SCORE is a nation-wide nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship; which has been in existence for approximately fifty years.
  • Presented regular educational and informational workshops to small business owners, consulting with startup issues, organizational matters,digital marketing, traditional marketing and cross-promotional methods, specializing in incorporating long-term digital marketing strategies with content marketing and SEO best practices and utilizing eCommerce for retail and service industry vendors

SCORE, division of the SBA | Denver, CO & Fort Myers, FL | 20008-Present

BA, English

Studied English with an emphasis in Creative Writing, with course work in historical literature, composition, forms of literature, messaging, marketing, communications, and journalism.

Old Dominion University | Norfolk, VA

WordPress Developer 33901
WordPress Developer Ft. Myers FL 33901
WordPress Developer Fort Myers Florida 33901
WordPress Developer Fort Myers Florida 33901
WordPress Developer SW FL
WordPress Southwest Florida, WordPress Expert
WordPress SW Florida 424-DAVID01
WordPress Southwest Florida 424-DAVID01
WordPress Developer SW FL
WordPress Southwest Florida, WordPress Expert

Brenda

“David is like a force of nature. As a result of working with him we now have more people coming into the store daily, better processes for managing invoices and receipts, for scheduling appointments. We have access to state and federal contracts, are found in online search, are getting new referrals and sales through our new website, and he’s also helped us streamline our bidding process.”

Brenda Houck

Co-Owner, B&B Eyewear

“David has an incredibly broad scope of knowledge which enables him to go way outside the box in assisting clients with their websites. His integrity is unimpeachable and he’s a joy to work with at every juncture.

Alec Wisner

Lawer, Agency for Dispute Resolution

“In today’s market, it is crucial to have a strong and professional website and internet presence. David has not only produced a clean, readable website, but also maintains the website and provides great advice for improving business. I feel very fortunate to have David among my invaluable business contacts. I am incredibly pleased with the results.

Tanya Smyth

Private Investigator, Ruby Moon Investigations

Testimonial 2

“David helped me to create and promote a WordPress plugin for our online scheduling company to ease integration with WordPress.

He gave me key direction on exactly what steps to take and how to market it, and it has been hugely profitable.”

Mark Eckdahl

Programmer & Developer, ScheduleMax

Leslie

“When I needed website help from somebody who could write AND speak geek, David was the first person I called. His passion for the written word and his tech savvy make him a real find for anyone looking to create a dynamic web presence or make an impression in print.”

Leslie Lyon

Civl Servant, State of Colorado

Ken

“David was responsible for maintaining, developing, designing, and administering our church website. In addition to a high energy level, David was one of the few employees I have worked with that seemed to recognize that excellence is a journey and not a destination. I highly recommend David…”

Ken Murdock

Reverend, Unity Church

“David worked for me overseeing political campaign communications, and based on his work, I would rank him as one of the best consultants we have ever had. He distinguished himself by consistently submitting exceptionally well-researched and well-written messaging, framing, branding, letters, slogans, and other political campaign materials.

Steve Harvey

Lawyer, Writer